A place to get work done.
Kitorium is a quoting and payment platform for service businesses. Contractors, photographers, consultants, freelancers. Anyone whose business runs on quotes. We compress the revenue moment into a single flow: quote in under 60 seconds, get accepted, get paid.
The most-concentrated example is the trades. The boundary is broader.
Kitorium is for the people whose business runs on quotes. The most-concentrated examples are in the trades. Handymen, lawn pros, contractors, electricians. But the customer set extends across any service business that quotes: photographers, videographers, cleaners, mobile detailers, tutors, freelance designers, copywriters, consultants, party planners, dog groomers, mobile mechanics. What unites them is the same revenue moment: the time between a customer's question and your answer is the difference between winning the job and losing it.
Our broader ambition is a family of apps that helps service pros quote in seconds, run their pipeline at a glance, and see what's actually winning them work, not what some dashboard thinks is winning them work.
The brand has to land for an investor opening our deck and a contractor opening our app.
We deliberately sit at an intersection. Modern enough that an investor reads "tech company." Warm and clear enough that a service pro doesn't feel talked down to. Specifically not the vertical-locked aesthetic of a ServiceTitan or Jobber. We serve more than just trades, and the brand has to feel inclusive across the verticals we work with. And specifically not generic geometric SaaS. That lane is full, and our customers don't see themselves in it.
Reads as a serious tech company. Composed. Intentional. Modern. Earns the deck.
Reads as warm, plain, accessible. Doesn't feel like another app trying to sell them something.
Cream paper, terracotta accents, editorial serif. The system around the mark is warm and considered, not slick.
Confident, warm, plain. Not corporate. Not cute. The most thoughtful person on a job site, not the one in the office.
A deliberately warm palette that signals craft, not cold tech.
Editorial serif for display, neutral sans for body, mono for data and labels.
Newsreader is a low-contrast variable serif designed for editorial reading. We use it in sentence case for headlines, with selective italic emphasis on a single phrase per line. Variable optical size means it tunes itself to viewport.
Inter handles all body copy, UI labels, form fields, and any running text. It's neutral and legible at every size, with strong screen rendering and a complete weight range. It carries the tech-product side of our personality without competing with Newsreader's editorial moments.
JetBrains Mono creates a distinct visual layer for metadata, prices, status labels, and any system data. We use it sparingly, usually uppercase with letter-spacing, to signal "this is data, not prose."
Crafted, not corporate. The most thoughtful person on a job site, not the one in the office.
A few example surfaces showing how color, type, and voice come together.
Pull from your service catalog, tap to add, send. No card to start.
We've rejected several adjacent registers. Naming them keeps the system honest.
ServiceTitan, Jobber, Housecall Pro all look and feel like they're for the trades only. We serve more than just trades; the brand has to feel inclusive across photographers, consultants, and freelancers too.
The cold geometric tech-startup register (Linear, Notion clones, generic gradient orbs) is a crowded lane and our customer doesn't see themselves in it. We need warmth and craft signals.
No fashion-magazine cleverness. No tiny cute mascots. No script fonts or hand-lettered "made with love" warmth. The brand is grown-up, not cozy.
No high-vis yellow. No "BUILT TOUGH" all-caps. No tape-measure iconography. We're warm and crafted, not aggressively masculine or workshop-LARP.