The Kitorium Brand

A place to get work done.

Quoting and payment for service businesses. Built for people whose business runs on quotes — and the moment between a customer asking and you answering.

The brand

Modern enough to read tech. Warm enough to read accessible.

We sit at an intersection. Modern enough that an investor reads "tech company." Warm and clear enough that a service pro doesn't feel talked down to.

Kitorium is for the people whose business runs on quotes — contractors, photographers, cleaners, consultants, freelancers. What unites them is a single revenue moment: the time between a customer's question and your answer is the difference between winning the job and losing it.

The brand has to land for an investor opening our deck and a contractor opening our app. Specifically not the vertical-locked aesthetic of a ServiceTitan or Jobber. And specifically not generic geometric SaaS.

Color

Vintage industrial. Built well.

Six color families, each with a single job. Brass is money and primary action. Graphite carries the surface. Oxblood, petrol, and moss each speak to one moment in the work.

Surface · canvas Graphite
Money · primary action Brass
EditorialOxblood
InformationPetrol
ConfirmationMoss
Type · LightBone
Brass

The loudest thing on screen. Reserved for primary action and dollar amounts. We treat it as precious — if everything is brass, nothing is.

Oxblood

The editorial accent. Carries the wordmark italic, the eyebrow labels, and the single italic phrase per headline. It's the brand's voice tone.

Graphite

The foundational surface. Cool, considered, never black. Holds everything else with a quiet weight.

Petrol

Cool counterweight to brass. Used for informational moments — "Sent" status, date stamps, links — where we mean "this is data."

Moss

Reserved for confirmation. "Paid" status, success toasts. A vintage green that sits with brass and oxblood without going earthy.

Bone & Paper

Warm light surfaces. Bone is type-on-dark. Paper is the canvas for marketing and printable artifacts. Never pure white.

Typography

Editorial serif. Plain sans. Crisp mono.

Three faces, one job each. Headlines are set in sentence case with a single italic phrase per line. That italic does a lot of work — it's where the voice lives.

Send a quote before they call someone else.
Newsreader · Display · Headlines & hero
Inter · Body & UI

Quoting and payment for service businesses. Quote in under 60 seconds, get accepted, get paid. Anyone whose business runs on quotes.

Inter handles all body copy, UI labels, and form fields. Neutral, legible at every size — it carries the tech-product side without competing with the editorial voice.

JetBrains Mono · Data & labels

QUOTE #1042 · $1,240.00 · SENT 2H AGO

Used sparingly, usually uppercase with wide tracking, to signal "this is data, not prose." Eyebrow labels, status chips, timestamps.

Voice

Confident, warm, direct.

The most thoughtful person on a job site, not the one in the office. Plain, honest, built well. We don't say "leverage." We don't say "journey." We say what we mean.

Quote sent. You'll know the second they accept.
No card. No setup. Start quoting in under a minute.
A place to get work done.

Confident

We know what we built and who it's for. We don't hedge, apologize, or pad. Short sentences earn their place.

Warm

We talk like a person, not a brand. We respect the customer's time and the work they do. No corporate filler. No "journey."

Direct

Plain English. Sentence case in UI. One italic stress per headline. If a sentence works without a word, the word goes.

In use

How the brand actually feels.

Color, type, and voice working together across product and marketing.

Quote · sent
Bathroom remodel
$1,240
Sarah Johnson · sent 2h ago
Sent
Quote · paid
Wedding shoot
$2,800
Marcus & Lin · paid 10 min ago
Marketing headline
Send a quote before they call
someone else.

Pull from your service catalog, tap to add, send. No card to start.